Connecting The Brands

1)
At first, I don't know why one of my old friends and I have never had the same taste for some of the popular brands though we usually like the same types of gadgets. He mostly chooses acer, lenovo, hp, htc, etc. What I've given priority includes MSI (the logo was in capital letters at first, later changed to current small characters), Samsung, LiteOn, NEC, etc.

Finally we came to a conclusion that what he liked are those with small-letter brands, and what I liked included brands in capital characters.

2)
Is there any strong statistical significance on picking your favourites partly based on the looks of their branding to be related to any of your personality? I'm not sure. Maybe it has, in some aspect, I guessed.

3)
It was my accidental encounter with SAMSUNG as my father bought an analog satellite receiver back in the 90s; then a netbook, later an LCD display, a phone, an external hard disk, all being that brand. I now could even hardly forget that according to a recent study, the Korean firm is holding 30.3 percent share of the global smartphone market in 2012!

4)
I'm sometimes doubtful if my taste for some favourite things had its roots on childhood experience with global brands. Some data collection might be needed to compile another story on personalized preference on abstract articles like brands.


Further info: If you want to read more about themes like this, let me share you to read one of my favourite authors Malcolm Gladwell. Even Popular Bookstores had run out of his bestsellers!